The best Side of Johnnie Walker Blue Label Ultra
Wiki Article
The Ultra bottle is the result of a five-calendar year quest by Johnnie Walker’s operator, Diageo, to discover the most sustainable and lightest packaging achievable although retaining the luxurious aura of your franchise and its Exclusive combination of whiskies, which contain ultra-rare Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
Diageo is a worldwide chief in beverage Alcoholic beverages with an outstanding assortment of brands across spirits and beer types.
In line with our investigation, It is additionally thought to get the globe’s lightest 70cl Scotch Whisky glass bottle ever unveiled to current market.
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Together with exterior glass makers, the model rethought all facets of how the bottle is developed, built and transported: from hand-blowing the glass, to utilizing a teardrop shape which, for The 1st time ever, intended reforming the iconic Johnnie Walker sq. bottle.
And also redesigning the glass, considered was specified to how the bottle could be created and transported.
Weighing one hundred eighty grams, the Blue Label Ultra bottle is actually a glimpse into the future of sustainable luxurious spirits packaging
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Diageo has stated which the “Earlier claimed ‘lightest fat scotch whisky bottle’ was launched by a UK retailer and weighed all-around 298 grams.”
With fewer than 888 bottles released globally, Every single bottle is independently numbered and check here offered in the luxurious collector’s situation.
“Rather than keep this new know-how near our upper body, we’re excited to be offering a royalty-free of charge licence to our granted United kingdom patent to the whole world.
In whisky packaging, luxurious ordinarily usually means significant—Imagine thick bottles with hefty stoppers that double as trophies on a shelf. Johnnie Walker desires to upend that considering and embrace the Idea that lithe is deluxe.
This is the one-off bottle for now illustrating the artwork with the probable, as a design experiment and redefining light-weight as luxury. We will continue to use these learnings over the wider Diageo range.
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In addition to this, for the first time in Diageo’s record, a license to our patent for light-weight-pounds glass beverage containers might be made available on a royalty-no cost foundation to all as a means to encourage development in the wider sector.